Event-at-a-Glance
Here is a schedule of everything that's happening at Software 2008. Expo Only attendees are welcome to the Exposition, Reception and Keynotes. All Expo Plus Pass and Educational Pass attendees can attend the Conference sessions plus the Exposition, Reception and Keynotes. Attendees with an educational pass or Expo Plus Pass also get Bonus Admission to the Interop Exhibition and Interop's free sessions, including Energy Camp, Unconference, the Interop Booth Crawl and the Interop Attendee Party.
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Keynotes
Tuesday Morning KeynotesHear about the future of technology from visionary leaders. Speaker - Abhijit Dubey, Associate Principal, McKinsey & Company
Abhijit Dubey is an Associate Principal with McKinsey and Company, a management consulting firm. He is one of the core leaders of McKinsey's North American High Tech Software and Services practices and advises leading software and hardware companies on a range of strategic and functional issues. Abhijit also leads McKinsey?s research and knowledge efforts on Software as a Service (SaaS). Prior to joining McKinsey, Abhijit worked at Schlumberger in their Oilfield services (Wireline logging) group, in several international locations including North Africa and Europe. Abhijit has a Masters degree in Industrial Engineering and Engineering Management from Stanford University and a Bachelors degree in Mechanical Engineering from the Indian Institute of Technology, Mumbai. Speaker - CK Prahalad, Distinguished University Professor, Ross School of Business, University of Michigan
C.K. Prahalad, the Paul and Ruth McCracken Distinguished University Professor at the Ross School of Business, University of Michigan, specializes in corporate strategy. His books include Multinational Mission: Balancing Local Demands and Global Vision (1987), co-authored with Yves Doz, Competing for the Future (1994), co-authored with Gary Hamel and printed in fourteen languages, and named the Best Selling Business Book of the Year in 1994. The Future of Competition: Co-Creating Unique Value with Customers (2004) (co-authored with Venkatram Ramaswamy), and translated into twelve languages. Business Week described the book as ?provocative? and ?an important book full of disruptive ideas?. The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profit (2004). The book was selected as one of the best books of the year 2004 by The Economist, Fast Company and Amazon.com. He is also the author of numerous award-winning articles. Harvard Business Review awarded him McKinsey Prizes for: ?The End of Corporate Imperialism?, co-authored with Kenneth Lieberthal (1998); ?The Core Competence of the Corporation?, co-authored with Gary Hamel (1990), and ?Strategic Intent?, also co-authored with Gary Hamel (1989); ?Weak Signals vs. Strong Paradigms?, published in the Journal of Marketing Research (1995), was awarded the 1997 ANBAR Electronic Citation of Excellence; ?The Dominant Logic: A New Linkage between Diversity and Performance (1986), co-authored with Richard Bettis, was selected the Best Article published in the Strategic Management Journal for the period 1980-88; ?The Role of Core Competencies in the Corporation? (1993) received the 1994 Maurice Holland Award as the Best Paper published in Research Technology Management in 1993; ?A Strategy for Growth: The Role of Core Competence in the Corporation? won the European Foundation for Management Award in 1993. Speaker - David Knight, Vice President, WebEx Connect, WebEx Communications, Inc. - a division of Cisco
As Vice President of the WebEx Connect division of WebEx Communications, David Knight is responsible for setting the strategic product direction and requirements for the company?s composite collaboration application platform, presence-enabled applications, and associated technology components. Prior to joining WebEx, Mr. Knight held executive positions at Portera Systems, a vendor of professional service automation systems; and Sybase, where he was Director of Internet Middleware, among other roles. He began his management career at Oracle. David Knight holds a bachelor of science degree and master of business administration degree from Carnegie Mellon University. Recent Events: Web 2.0 Expo (April 2007). Enterprise 2.0 (June 2007) Conference Board Leadership Conference on Global Corporate Citizenship (February 2008) Speaker - Vivek Luthra, Senior Vice President & Global Head of Services, Ramco
Vivek works as Senior Vice President & Global Head of Services for Ramco Systems based out of Ramco New Jersey's office in U.S.A. In this role he has P&L responsibilities for all services vertical offerings and platform based solutions offerings from Ramco Systems. He has 13+ years of experience in Business and IT Consulting, and IT & Business Process Outsourcing focussing on Financial and Telecom services verticals working with some of the leading global companies in these verticals. He has worked in middle and senior management roles in Strategy, Sales, Marketing, Business Development, Alliances, Account Management and Operations in US, Europe and APAC markets. Prior to Ramco Systems, Vivek has worked with Infosys, PricewaterhouseCoopers, Schlumberger and 2 technology start-ups. Vivek is an engineer and an MBA by profession. | |
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Software 2008 Expo
Software 2008 ExpoMeet with over 60 exhibitors, see the latest solutions and learn how software contributes to your overall enterprise strategy. | |
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Conference Sessions
Application Delivery On DemandDespite the rapid deployment of broadband in much of the Western world, it is still challenging to deliver applications to the far reaches of the planet. Few companies have the capital or resources to build dedicated network links for their applications. Instead, most rely on Application Delivery Networks (ADNs) to overcome network latency and congestion while squeezing every drop of performance out of network protocols. These ADNs are far removed from the Content Delivery Networks used to speed up static content. In addition to WAN optimization, they offer a wide range of technology hooks to optimize application delivery worldwide. This session looks at modern ADN technology and the options offered to IT managers.
Speaker - Tim Knudsen, Director APS Product Specialist, Akamai
S08 Conference Sessions
Enabling Business Innovation Through SOA PlatformsThis session will detail how SOA platforms can enable business innovation helping businesses differentiate themselves and create significant shareholder value. Speaker - Richard Sides, Sr. Vice President, Manufacturing and Logistics, Ramco Systems
Speaker - Robert Rodriguez, Senior Vice President, Research - Technology Markets Group, Aberdeen
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S08 Conference Sessions
SaaS: Overcoming Change Management and Operational ChallengesHow do you ensure integration with existing systems without compromising security with SaaS? How do you ensure users are trained and any software changes are not going to disrupt integration with existing systems? These are some of the issues that CIOs worry about with SaaS. This session will discuss how vendors and customers are jointly addressing these issues. Speaker - Aaron Harris, CTO, Intacct
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S08 Conference Sessions
Open Source LandscapeThis session will explore the top Open Source software categories and the leading vendors in each. The most popular and innovative products in each category will be examined.
Speaker - Daniel Kohn, Executive Director, The Linux Foundation
Jim Zemlin, formerly executive director of the Free Standards Group, is the executive director of the Linux Foundation. Zemlin previously served as vice president of marketing for Covalent Technologies, the leader in products and services for the Apache web server. Prior to that, he was a member of the founding management team of Corio, a leading enterprise application service provider that had a successful initial public offering in July 2000. Widely quoted in the press on open source and commercial software trends, Zemlin has also been a keynote speaker at industry and financial conferences including Gartner's Open Source Conference, Linux World and OSCON. Zemlin also has a regular column in Enterprise Open Source Journal and is an advisor on open source strategy to various companies and governmental groups including Hyperic, Zmanda and the Chinese Open Source Promotion Union. Enterprise 2.0: What it is and Why it Matters?While Web 2.0 is now considered mainstream, Enterprise 2.0 is relatively new and leverages Web 2.0 technologies in the context of business. This session provides an analyst's view of Enterprise 2.0 - what it is, how it impacts enterprise software and how vendors and IT organizations can use it. This is a must attend session for anyone who wants to get a quick overview of Enterprise 2.0.
Moderator - Ken Ross, CEO, ExpertCEO, Inc.
Ken is currently the Founder and CEO of ExpertCEO, an exclusive online community for CEOs and other senior executives. Previously, Ken was the founder and CEO of numerous information technology companies including Seriosity, Extricity, Pillar, Documentum and Ross Systems. He has also served as a board member and CEO Coach for a variety of companies including Adaptive Planning, Savvion and Electric Cloud. Ken was a General Partner at RRE Ventures, where he headed the firm's Silicon Valley office. Ken received his B.S. from the Massachusetts Institute of Technology and his MBA from Stanford University. Speaker - Karen Appleton, VP of Business Development, Box.net
Speaker - Ross Mayfield, Chairman, President & Co-founder, SocialText
The Art of Collaborating for Innovation: Risk-Reward PartnershipSoftware companies operate in a competitive, fast changing market where innovation is the key for domination. Companies need to focus on their core competencies and collaborate with partners who have complementary strengths to find the right synergy. Companies are no longer looking at traditional cost-arbitrage outsourcing models but rather looking for partners to provide the innovation edge with risk-reward models. HCL and CA have entered into an industry first risk-reward partnership, where HCL owns Research, Engineering and Product Support, and CA owns sales and marketing for CA's Threat Management business. We will review this scenario at the session.
Speaker - George Kafkarkou, GM and SVP, Internet Security Business Unit, CA
Speaker - Sukamal Banerjee, Associate Vice President and Head ISV Business, HCL Technologies
S08 Industry Sessions
M&A PanelThis panel will discuss key issues related to M&A that are top-of-mind for software company CEO/CFOs. Moderator - Jason Greenberg, Managing Director and Co-Head, The Software Group, CSFB
Moderator - Steve West, Managing Director and Co-Head, Credit Suisse
Speaker - Bill Berutti, Corporate Vice President, Corporate Development, PTC
Speaker - Brian Moriarty, Vice President, Business Affairs, Corporate Development & Alliances, Sun Microsystems
As Vice President of Business Affairs, Brian Moriarty leads the mergers and acquisitions efforts for Sun Microsystems, a position he has held since 2002. During his tenure, Mr. Moriarty has helped Sun acquire and integrate more than 15 companies (constituting in excess of $5 billion in transaction value), divest several non-strategic assets and raise $700 million in a convertible note placement with Kohlberg Kravis Rroberts & Co. Prior to joining Sun, Mr. Moriarty was Chief Financial Officer of ChartONE, Inc., a venture-backed company and one of the country's largest copiers of medical records. Mr. Moriarty coordinated the company's spin-out from its publicly held parent to several leading venture capital firms. Prior to joining ChartONE, Mr. Moriarty spent ten years in investment banking, most recently with Volpe Brown Whelan & Co. where he led the firm's healthcare M&A efforts. Mr. Moriarty received his Masters in Management from the Kellogg Graduate School of Management where he received the Austin Scholarship and received his Bachelor's degree from the University of California at Davis. Speaker - Sandeep Johri, VP, Strategy & Corporate Development, HP
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S08 Industry Sessions
How to Structure the Big Deal and Avoid Seller's RemorseMany companies rely on "Big deals" even as the landscape of the industry undergoes significant change. Whether your company relies on SaaS or traditional, enterprise software sales, it's almost certain big-deal discussions will focus on financial concessions well beyond standard discounts. In some deals, a prospect may even want changes in how software is licensed such as an "all-you-can-eat" or enterprise license. The changes may include uncertainty that undercuts negotiations based on value. Failing to extract fair value for your software can lead to downstream regrets.This session will help attendees in structuring large deals that factor in value including: factoring uncertain usage into deal value, communicating that value to big-deal prospects, and improving the chances of doing a deal that also captures fair value.
Speaker - Jim Geisman, President, MarketShare
PR 2008: Navigating the Changing Media Landscape The more things change, the more they stay the same. The media landscape has been redefined by the shrinking of traditional media channels and the explosion of new media channels that require new tools and new thinking about relationships, audience, conversations, and transparency. But the goal of PR communications is the same as it's always been: reach the right people through the right channels, with the right message at the right time. In this session, we'll explore several case studies illustrating how smart B2B marketers are navigating the changing media landscape, letting their business and communications objectives drive how they integrate the new channels with the old. You'll walk away with the top best practices for leveraging new media as part of your marketing. Speaker - Melissa Neumann, Vice President, Eastwick Communications
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S08 Conference Sessions
How KnowledgeTree Quickly Grew a Software as a Service Model Using Virtual Appliances and Amazon EC2 With over 400,000 users, KnowledgeTree was already considered a popular choice for easy document management. But the company also wanted to simplify its application distribution without wasting valuable time or money on engineering and infrastructure. Virtual appliances were the answer. The company strategically used the combination of scalable, virtual infrastructure from Amazon EC2 and virtual appliances to offer KnowledgeTreeLive as a hosted solution. This session will review how the company: saving time by using rPath technology to build its virtual appliance format; saving money by avoiding the need to build its own hosted datacenter infrastructure and to re-architect its software for multi-tenancy; and increasing its market share potential in the crowded space of document management products with a competitive, on-demand offering.
Speaker - Billy Marshall, CEO, rPath
Speaker - Jinesh Varia, Technology Evangelist, Amazon Web Services
Jinesh Varia is focused on furthering awareness of web services and inspiring developers to create innovative applications using Amazon Web Services. Jinesh also works with developers on a 1:1 basis helping them implement their own ideas using Amazon?s innovative services. You might find Jinesh at the local code camp or involved in all the geeky things that happen in web 2.0 world. Prior to joining Amazon Web Services as an evangelist, Jinesh was involved in an XML Standards-based firm, UBmatrix, as a XBRL Solutions Architect and Software Design Engineer. He was also a developer at Penn State Data Center, Institute of Regional Affairs. Jinesh is originally from India and holds a Master?s degree in Information Systems from Penn State University. He plays tennis and loves to trek. S08 Industry Sessions
Penetrating Target Accounts with Account-Based MarketingAccount-Based Marketing is hot! More and more companies are increasing investments in marketing and sales programs that target individual accounts and prospects. Whether your company calls it 1-to-1 marketing, key-client marketing, relationship selling or something else, this laser focus on a single account is making a big splash in the industry by helping companies to generate demand, increase awareness, and improve their positioning in new and existing accounts. This session will provide an overview of the approach, why companies are increasing investments in it and a number of industry examples.
Speaker - David Munn, President and CEO, ITSMA
David C. Munn President and CEO dmunn@itsma.com Dave oversees all ITSMA strategy, partnerships, and international operations. He also moderates numerous ITSMA conferences and speaks at a variety of industry and client events. Since joining ITSMA in 1995, one year after its formation, Dave has played a central role in expanding the organization?s offerings to include: Best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the U.S., Europe, and Japan, serving over 100 member companies representing close to half of the total Technology & Telecom services revenues generated worldwide. Prior to joining ITSMA, Dave held senior-level field positions with Oracle Corporation and Apple Computer, responsible for marketing products and services to commercial and government accounts. Earlier, Dave was a senior analyst with The Ledgeway Group, where he authored Ledgeway?s first ?Service Trends and Forecast? study and launched the company?s inquiry hotline service. Dave holds a Bachelor of Arts degree in Economics from Denison University and an M.B.A. from Northwestern University?s Kellogg School, where he concentrated in Marketing and Corporate Strategy. Dave is a former President of the Alcott Toastmasters Club and an alumni interviewer for Kellogg?s MBA program. Reading Your Buyer's Digital Body Language: Online Marketing in a Difficult EconomyToday's buyer is online, collecting info and making decisions well before your salespeople are engaged. Marketers, under increased pressure, conduct buyer discussions every day - through campaigns, events and your valuable website. Salespeople need to see buyer activity and intent in order to close sales. How do we close the gap and drive revenue? Speaker - Thor Johnson, SVP of Marketing, Eloqua
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Conference Sessions
Grid Computing: When is it Right, When is it Deadly?When Sun first launched its grid computing offering, capacity was quickly snapped up by large-computing applications such as genomics and financial analysis. Since that time, grid and on-demand providers have worked hard to make their applications more accessible to the rest of us. Nevertheless, there are times when using grid computing works well - and times when it doesn't. This panel of major grid computing technology providers will discuss the applications for which grid computing is well suited, as well as those for which it's not the right option.
Moderator - Alistair Croll, Principal Analyst, BitCurrent
Alistair is a senior analyst at research firm Bitcurrent, covering emerging web technologies, networking, and online applications. Prior to Bitcurrent, Alistair co-founded Coradiant, a leader in online user monitoring, as well as research firm Networkshop. He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology. Alistair contributes to industry events such as Interop and Web2Expo, and writes for a variety of online publications including GigaOm. He is the author of numerous articles on Internet performance and security, and co-author of Managing Bandwidth: Deploying QOS in Enterprise Applications from Prentice-Hall. Speaker - Jinesh Varia, Technology Evangelist, Amazon Web Services
Jinesh Varia is focused on furthering awareness of web services and inspiring developers to create innovative applications using Amazon Web Services. Jinesh also works with developers on a 1:1 basis helping them implement their own ideas using Amazon?s innovative services. You might find Jinesh at the local code camp or involved in all the geeky things that happen in web 2.0 world. Prior to joining Amazon Web Services as an evangelist, Jinesh was involved in an XML Standards-based firm, UBmatrix, as a XBRL Solutions Architect and Software Design Engineer. He was also a developer at Penn State Data Center, Institute of Regional Affairs. Jinesh is originally from India and holds a Master?s degree in Information Systems from Penn State University. He plays tennis and loves to trek. Speaker - Kirill Sheynkman, Founder, President & CEO, Elastra
Mr. Sheynkman is a database software executive who has spent the early part of his career in database sales and technology organizations of Oracle and Microsoft. Mr. Sheynkman was cofounder, President, and CEO of two successful startups: Stanford Technology Group which created the world?s first Relational OLAP engine and was acquired by Informix/IBM in 1995 and Plumtree Software which created the world?s first corporate portal for heterogeneous information (acquired in 2005 by BEA). Between startups, Mr. Sheynkman was Entrepreneur in Residence at Sequoia Capital. Mr. Sheynkman holds a degree in Electrical Engineering & Computer Science from Stanford University and an MBA from the Haas School of Business at U.C. Berkeley. Speaker - Rajen Sheth, Senior Product Manager, Enterprise, Google
Rajen Sheth, senior product manager, is responsible for the development and management of the Google Apps suite of communication and collaboration products for businesses. He brings to Google several years of experience in delivering innovative products to enterprise customers. Rajen joined Google from VMware (a subsidiary of EMC) where he managed the award-winning ESX Server datacenter virtualization software line. He helped drive the rapid growth of the VMware platform, and led the integration of the VMware and EMC product lines. Previously, Rajen was a lead engineer at Zaplet, a Kleiner Perkins startup creating an e-mail based collaboration platform for the enterprise. He also held program management positions at Microsoft within the Windows and Hotmail groups. Rajen graduated from Stanford University with a B.S. in Electrical Engineering and an M.S. in Computer Science. Speaker - Reuven Cohen, Founder & CTO, Enomaly Inc
Reuven is a trusted adviser to client executives with strong team leadership, interpersonal and business skills gained at the technical development and ownership level. Extensive system design and implementation skills gained from designing, developing and implementing systems critical to business success for a variety of industries. Experienced at defining a strategic direction and developing the organizational consensus necessary to execute a successful strategy. Capable of leading teams and extracting business value from the application of innovative technology to intractable business challenges. Reuven was recently awarded the 2006 FITC Canadian Software Developer of the Year and was newly elected to the board of Advisors at Seneca-York University. He frequently speaks at conferences in Canada, US and Europe. He is extremely knowledgeable in all facets of emerging enterprise technologies. S08 Conference Sessions
The ROI for Social NetworkingSocial networking is a hot topic these days, mostly fueled by consumer applications such as Facebook and MySpace. Facebook alone has been catapulted to "web platform" status with thousands of 3rd party applications being built around an open API. How will businesses leverage the social networking phenomenon? Are we creating value with social networks in business or are we simply creating more distractions? Moderator - Steve Wylie, GM & Conference Director, TechWeb
Steve Wylie is the General Manager and Conference Director for the Enterprise 2.0 Conference and Mobile Business Expo, both of which are produced by CMP Technology. Steve formerly co-chaired CMP's annual Interop conferences in Las Vegas and New York. Prior to running conferences, Steve managed CMP's renowned InteropNet, including a multi-vendor test lab geared to evaluate, improve and showcase early implementations of open-standard IT infrastructure technologies. Steve is based in San Francisco, California. Speaker - Anne Berkowitch, Co-founder and CEO, SelectMinds
Speaker - John Kembel, Co-Founder and CEO, HiveLive
John Kembel, Co-founder and Chief Executive Officer John Kembel is a leader in the design thinking movement, which advocates an experience-centered approach to product design, and places design at the center of corporate performance. As a repeat entrepreneur, John has been creating and bringing new products and technologies to market for more than a decade. He gained experience with startups when he co-founded DoDots, a high-profile, venture-backed internet company. He has directed cutting edge, innovative companies that provide solutions reflecting an elegant mix of sound engineering and top-notch design. He has won national and industry awards in design, and frequently consults as an innovation expert for major consumer product companies nationwide. He is a Consulting Associate Professor and Strategy Board Member for the new Hasso Plattner Institute of Design at Stanford University (the d.school). John has also worked in industry and research environments for companies such as IDEO, Intel, IBM, and Interval Research. He has B.S. and M.S. degrees in engineering and design from Stanford University and an M.S. in Human-Computer Interaction from the School of Computer Science at Carnegie Mellon University. Speaker - John McCrea, VP of Marketing, Plaxo
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S08 Conference Sessions
The Impact of SOA on Traditional Middleware Technologies This session discusses the broad differences between traditional middleware and SOA and identifies how SOA renovates the approach to integration taken by traditional middleware technologies. The presenter will also make recommendations for an SOA adoption roadmap to existing customers of traditional middleware. Speaker - Jim Green, CEO, Composite Software, Inc.
Jim Green Chairman and CEO Composite Software Jim, a noted enterprise computing technology visionary and roll-up-thesleeves entrepreneur, guides Composite Software strategy and operations. Prior to Composite, Jim served as webMethods? CTO, Executive Vice President of Product Development, and Board of Directors member. Jim was CEO and co-founder of Active Software, where he grew the company from a start-up to an industry leader in Enterprise Application Integration (EAI) software. During his seven year tenure at Sun Microsystems, Jim led the development of the Common Object Request Broker Architecture (CORBA) specification, the industry standard for distributed objects. In previous companies, he achieved several industry firsts by developing networking and distributed computing products. A career long innovator, Jim has created products that have resulted in over $1B of sales. Jim holds both a MS in Industrial Engineering and a MS in Computer Science. | |
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S08 Conference Sessions
SaaS and the Third WaveHaving already evolved through two successive waves of adoption and service delivery, SaaS is entering the Third Wave - characterized by an increased focus on mission critical business processes, customized and personalized workflows, and collaboration. Departmental and niche solutions are increasingly giving way to broader enterprise requirements - as users increasingly grasp SaaS' evolving role as a key platform to address "core" business solutions. This presentation will highlight key market trends in SaaS, and build a scenario for how SaaS is likely to evolve over the next three to five years toward its ultimate destination - Cloud Computing. After Mr. McNee's initial remarks, he will be joined in a fireside chat by Aneel Bhusri, President of Workday, who will share his insights and vision vis-a-vis the future of SaaS - not only from the perspective of being the co-founder of an emerging SaaS provider, but also as a former senior executive from a leading ISV, and as a venture investor.
Speaker - Andrew Jeffs, Director, Saugatuck Technology
Speaker - Aneel Bhusri, President and Founder, Workday
Speaker - Bill McNee, CEO, Saugatuck Technology
IP Issues in Open Source: What Vendors and IT Buyers Need to KnowWhile being extremely economical, Open Source comes with its own set of IP issues. Buyers and vendors might get burned if they do not address these issues while licensing the software. This session specifically discusses various licensing strategies that companies have employed, and the risks and benefits of these approaches.
Speaker - Janet Campbell, Legal Counsel and Manager, Eclipse Foundation
The Strategic Considerations and Opportunities of Virtualization for ISVsThis session will discuss how the changes introduced by virtualization are impacting ISVs from product support and licensing to new models for distribution and deployment to gain competitive advantage.
Speaker - Gaetan Castelein, Senior Product Marketing Manager, VMware
Gaetan Castelein is a Senior Product Marketing Manager with VMware, where he leads the marketing of solutions for enterprise applications. Before joining VMware, Gaetan led Product Marketing for Azul Systems, a venture-backed provider of virtualized compute capacity for Java applications. He also led multiple projects for Networking equipment vendors and telecommunications service providers as a consultant with The Boston Consulting Group. He holds an MBA from Stanford and a degree in Electrical Engineering from UCL in Belgium. S08 Industry Sessions
Venture Capital PanelWhat sorts of enterprise software companies are attracting VC financing in the current marketplace, and why? Join us for our distinguished panel's wide-ranging discussion as they addresses the issues facing today's software startup; including: * Where VCs wish to invest...what we see in Series A * How your choice of financing affects your exit outcome * Hot sectors * Business models * Valuation drivers, metrics and dynamics * International factors...How does that change if the company is in India? China? Israel? * Exit strategies * Valuation metrics for acquirors Moderator - Richard Dickson, Corporate Partner and Chair of Startup Group, Fenwick & West
Speaker - Glenn Solomon, Managing Partner, Granite Global Ventures
Speaker - Navin Chaddha, Managing Director, Mayfield Fund
Speaker - Prashant Shah, Managing Director, Hummer Winblad Venture Partners
Prashant Shah, Managing Director, joined Hummer Winblad in December 2000. He has been instrumental in many investments including Baynote, Bridgestream, Cenzic, InMage, Jareva Technologies, Krillion, Scalent, SyncVoice, Tizor and Voltage Security. He also observes a number of these boards. In addition, Prashant is an active Charter Member of TiE Silicon Valley (www.tiesv.org), where he is Chair of the Software SIG; and a member of the Board of Trustees for Astia (www.astia.org). Prior to Hummer Winblad, Prashant spent many years defining and launching high tech products. His background spans all seven layers of the OSI stack with product management roles at enCommerce (acquired by Entrust), Cypress Semiconductor and AT&T. Prashant received a BS in Electrical Engineering from the University of Illinois at Urbana-Champaign, and an MBA from the University of Chicago. Speaker - Sanjay Subhedar, General Partner, Storm Ventures
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S08 Industry Sessions
How to Close 90% of the Business You Pursue Faster, More Easily, and More ProfitablyLearn how to identify perfect prospects, gain access to the executive level of their organizations, and leverage your limited sales and marketing resources to close up to 90% of the business you pursue. Grow your business faster, make your sales opportunities more profitable, and get home at the end of each day to enjoy the rest of what life has to offer. Meet StarCite SVP of Sales Patrick Williams, who will offer living proof of what this process will do for your sales organization. Learn how our customers including Taleo (TLEO), iDirect [acquired by VT Systems (VTEE) for $165m], and Kronos (KRON) have used this methodology - called Selling to Zebras - to grow their businesses.
Speaker - Jeffrey Koser, Owner, Selling to Zebras, LLC
Jeffrey A. Koser has more than twenty-nine years of experience in consulting, executive sales management, business strategy, and business development in various industries. His current consulting customers range from Global 2000 companies to companies aspiring to make an initial public stock offering. Using the Zebra sales methodology, Jeff has established a proven track record of successfully executing business strategies for companies of all sizes in a variety of industries, from emerging to mature markets. Previously, Jeff served as chief operating officer at Baan Supply Chain Solutions. Under his leadership at Baan, revenues grew more than tenfold in fewer than five years. Prior to joining Baan, Jeff held various management and sales positions at companies such as NCR Corporation, MAI Basic Four, and Xerox Computer Services. www.sellingtozebras.com Name: Jeffrey A. Koser Telephone: 414-659-1494 Company: Selling to Zebras, LLC Email: Koserhtk@aol.com Speaker - Patrick Williams, SVP of Sales, StarCite
Patrick Williams, Senior Vice President of Sales & Partnerships at StarCite, has over 20 years of technology sales and executive management experience. Patrick brings a proven track record of implementing successful sales organizations and executing high-growth strategies for both pre-IPO and publicly traded global technology companies to StarCite. Prior to StarCite, he was Vice President of Worldwide sales of BackWeb Technologies and Vice President of U.S. sales at Recruitsoft (now Taleo), where new customer revenues increased 78 percent year over year during his tenure. He has also held executive positions at companies including 3Com and Hewlett Packard and ProBusiness. Patrick holds a Bachelor of Science degree in mechanical engineering from the University of Texas at Austin. Making Inside Sales Work: Convert Leads to OpportunitiesMost organizations are challenged to streamline the lead flow from marketing programs through lead qualification (inside sales) to external sales reps. Leads get lost in the inside sales organization and number of qualified leads developed is low. Marketing gets the blame for ineffective programs. Organizations who primarily rely on tele-sales even face higher pain. This session identifies issues and proposes simple solutions that can increase yield by 200% in less than six months. Speaker - Anil Gupta, Principal, The Applications Marketing Group
Anil Gupta is a Principal at The Applications Marketing Group. Anil brings extensive experience in enterprise software having served as Vice President of Marketing and Strategy at companies such as Baan, Niku and Broadbase. At these companies Anil led product marketing, product management and corporate marketing functions. His strengths are in helping clients with positioning, competitive analysis, market sizing, strategic sales tools, lead generation portfolios and ROI models. Anil also brings deep expertise in supply chain, analytics, CRM and GRC space to his clients. He also acts as interim VP of Marketing for small software companies. Anil has contributed articles to leading technology publications and has lectured at Santa Clara University Business School and Stanford University School of Engineering. | |
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S08 Conference Sessions
OlivaNova-The Programming MachineThis session will introduce OlivaNova - The Programming Machine, a technology to achieve The Industrialisation of Software Development. Based on the Object Management Group's (OMG) Model Driven Architecture (MDA) initiative, our models are based on the specific customer requirements, the business logic included. Details will be given on how analysts model the customer's business requirements with OLIVANOVA-Modeler, validates with OLIVANOVA-Validator that the model is complete, correct and non-ambiguous, and how once the OLIVANOVA-Validator detects zero errors, and only in this case, he sends the model by e-mail to OLIVANOVA-The Programming Machine. OLIVANOVA-The Programming Machine transforms our conceptual models into complete business applications that are reliable, function-rich, maintainable, extensible and secure. Ready to install. Complete with full documentation.
Speaker - Stephen J. Mellor, OlivaNova, Programming Machine
Stephen J. Mellor is an internationally recognized pioneer in creating effective, engineering approaches to software development. In 1985, he published the widely read Ward-Mellor trilogy Structured Development for Real-Time Systems, and in 1988, the first books defining object-oriented analysis. Stephen also published Executable UML: A Foundation for Model-Driven Architecture in 2002. His latest book MDA Distilled: Principles of Model-Driven Architecture was published in 2004. He is active in the Object Management Group, chairing the consortium that added executable actions to the UML. He is is now working on the executable UML foundation standard at the OMG. Perhaps surprisingly, he is also a signatory to the Agile Manifesto. Stephen acts as Chair of the IEEE Software Advisory Board, and is an adjunct professor at the Australian National University. S08 Industry Sessions
Best Practices for Building and Growing Your In-Direct Sales ChannelWhether you are building a new channel program or want to improve an existing one, there are many factors that impact the success of your channel program. What steps can you take to minimize channel conflict? How can you align your sales organization to make channel partners an extension of your company? How do Software-as-a-Service solutions impact how you incent the channel? This session will look at some of the best practices for building and growing a successful in-direct sales channel within your company.
Speaker - Jerry Jalaba, VP Alliance and Partners, Intacct
Jerry Jalaba is responsible for managing Intacct?s successful channel and alliance initiatives, driving growth through strategic relationships with a variety of partners, including CPA firms, financial and business process outsourcers, value added resellers, solution providers, independent software vendors, distributors, systems integrators, and consultants among others. Jerry has more than 25 years of experience in sales, channels, and marketing. Jerry joined Intacct from Google, via their acquisition of communications security and compliance leader Postini, where he was vice president of worldwide alliance and channel sales. In that position, he helped to accelerate growth via highly successful channel initiatives. At Postini, Jerry developed and executed a diversified strategy for global channels in a software as a service (SaaS) business, and contributed triple-digit year over year growth across a broad set of business partners. Jerry started his career at IBM in a variety of sales and marketing management roles over a 13-year period. He then spent five years at 3Com, where he was vice president of North America sales and vice president of worldwide sales operations. For the past ten years, Jalaba has invented and implemented creative distribution strategies as vice president of sales and channels at fast growing companies including Vertical Networks, Ramp Networks, Palm, Postini, and Google. Outsourcing 3.0: India, The Market and The Factory for Building Software ProductsSoftware outsourcing has evolved over the last two decades. In this session you'll learn how software outsourcing has moved beyond cost-arbitrage to partnerships to build products with faster time-to-market and lower risks of engineering failure. The Web 3.0 framework will be used to describe best practices of managing distributed software product teams. Get details on the availability Indian software talent and some of NASSCOM's initiatives to maintain India's leadership in software outsourcing. Rapid growth rates in the Indian economy has created several exciting opportunities for software products to be built for the Indian market. You'll understand the market size and the dynamics of the Indian market and consider India as a market for launching innovative software products. Speaker - Anand Deshpande, Managing Director, Persistent Systems Limited
As the Founder, Chairman and Managing Director of Persistent Systems, Dr. Deshpande's vision created a distinctive business that was focused on outsourced product development. Dr. Deshpande, who embarked on as a hands-on techie, used his expertise in Data Management Systems to boot-strap a small boutique shop in 1990. In the course of time, under his leadership, Persistent has grown tremendously with a host of satisfied customers. Dr. Deshpande completed his graduation in B. Tech (Hons.) in Computer Science and Engineering from IIT, Kharagpur, and Ph.D. in Computer Science from Indiana University, Bloomington, Indiana (USA). After his Ph.D., he worked at Hewlett-Packard Laboratories as a Member of Technical Staff in Palo Alto, California. He is a member of the Association for Computing Machinery (ACM), Institute of Electrical and Electronics Engineers (IEEE), Computer Society of India (CSI) and Young Presidents' Organization (YPO). He currently serves on the Executive Committee of the National Association of Software and Services Companies (NASSCOM) and Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA). He has been the President of Software Exporters' Association of Pune (SEAP) for 2005-06 and 2006-07 and Chairman of the Pune Chapter of Computer Society of India for 2003-04 and 2004-05. He is an active member of the Database Community and has served as the Industrial Program Committee Chairman for Very Large Data Bases (VLDB) 2007 in Vienna, International Conference on Data Engineering (ICDE) 2005 in Tokyo and Database Systems for Advanced Applications (DASFAA) 2008 in New Delhi. He was actively involved in organizing VLDB 1996 in Mumbai and ICDE 2003 in Bangalore. He was the Organizing Chair of the Conference on Management of Data in 2005 at Goa. | |
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Keynotes
Tuesday Afternoon KeynotesHear about the future of technology from visionary leaders. Speaker - Bob Muglia, Senior Vice President, Server and Tools Business, Microsoft
Bob Muglia is Senior Vice President of the Server and Tools Business (STB), a part of the Platforms & Services Division at Microsoft. STB is chartered to deliver Microsoft's unique vision for information technology professionals and developers: "Empower People across the IT Lifecycle through Integrated Software Innovation." As STB business leader, Muglia is responsible for developing and marketing Microsoft's infrastructure and developer software. This integrated set of products provides the foundation for IT operations, security, application development and integration. This portfolio includes Microsoft Windows Server, SQL Server, Visual Studio, System Center management products and the Forefront line of business security products. Muglia is a member of Microsoft's Senior Leadership Team (which includes Chairman Bill Gates and Chief Executive Officer Steve Ballmer) that is responsible for shaping the company's business and technology strategy. Since joining Microsoft in January 1988, Muglia has served in a variety of positions, including managing the development of the MSN network of Internet services and Microsoft Office family of business productivity applications, Windows Server applications, and productivity appliances such as Pocket PCs, eBooks and Tablet PCs. In addition, Muglia helped to bring together the Visual Studio family of developer tools and drive the Win32 API, customer requirements and product specification for the Microsoft Windows NT operating system. Before joining Microsoft, Muglia was a development manager at ROLM Co. Muglia holds a bachelor's degree in computer science from the University of Michigan. Speaker - Jayshree Ullal, Senior Vice President, Data Center Switching and Services Group, Cisco
Jayshree Ullal, Senior Vice President of Cisco?s Data Center, Switching and Services Group, is a networking executive veteran with experience in engineering, marketing, and business positions. She has spent more than 15 years with Cisco and is currently responsible for driving the direction and execution of modular Cisco Catalyst 4000/6000 Series switching for campus, the new Nexus Data Center switching series, and the expansion into application networking, virtualization, and integrated security services. She is responsible for about $10 billion in direct and $15 billion of indirect revenue. Ullal previously was Senior Vice President of the Security Technology group, doubling the Self-Defending Networks portfolio to $2 billion and a market share greater than 40 percent across three years. Previously, as Senior Vice President of the Optical Networking Group, she streamlined the business to profitability. She served as coleader of the Service Provider Business Council for key initiatives in high-end routing. Earlier at Cisco, she grew the Cisco Catalyst switching business from its beginning in 1993 to a $5 billion business in 2000, leading its market. Prior to joining Cisco, Ullal was the Vice President of Marketing at Crescendo Communications, which was Cisco?s first acquisition. There she helped pioneer CDDI 100-Mbps over copper and managed the first standards-based CDDI products and first-generation Ethernet switching. She was Director of Internetworking Products at Ungermann-Bass for four years and also held several engineering and strategy positions in Advanced Micro Devices and Fairchild Semiconductor. Ullal was named as one of the ?50 Most Powerful People? in the 2005 Network World, was nominated one of the 20 powerful ?Women to Watch in 2001? by Newsweek, and awarded 2001 Innovator and Influencer Award by Information Week. Speaker - Philip Winslow, Vice President - Software Analyst, Credit Suisse
Philip Winslow is a Vice President in the technology research group at Credit Suisse with coverage of the software industry. He originally joined Credit Suisse as an Associate, covering the Internet Infrastructure Software sector. Philip graduated from the Wharton School at the University of Pennsylvania. Speaker - Roger Burkhardt, President and CEO, Ingres Corporation
Roger Burkhardt serves as Ingres's president and chief operating officer. In this role, he is responsible for corporate strategy, development and engineering, and global field operations including marketing, sales and support, alliance and channels, and customer programs. Mr. Burkhardt also serves on the company's Board of Directors. Mr. Burkhardt joined Ingres from the New York Stock Exchange, where as Chief Technology Officer and EVP for the past six years, he led a global technology team of 2,000 colleagues through the most important business and technology transformation in the Exchange's history: the shift to electronic trading. Under his leadership, the NYSE embraced open source solutions, maintained world-class reliability standards, and increased transaction volumes seven-fold. Prior to the NYSE, Mr. Burkhardt was president of listed equities for OptiMark Technologies, a developer of electronic trading technology that was adopted by more than 80 percent of the top 200 trading firms in the United States. He had earlier served 15 years with IBM, where he held several leadership positions in engineering, sales and business development. Most recently, he served as director of capital markets, IBM Banking, Finance and Securities, where he ran a $250 million business unit serving the needs of the Wall Street banking community. Mr. Burkhardt holds an M.B.A. in finance from New York University and both a bachelor's and master's degree in Physics from Oxford University. A former member of the IBM Advisory Board, Mr. Burkhardt is recognized by Wall Street and technology innovators worldwide for his customer advocacy work and thought leadership. Speaker - Stephen J. Mellor, OlivaNova, Programming Machine
Stephen J. Mellor is an internationally recognized pioneer in creating effective, engineering approaches to software development. In 1985, he published the widely read Ward-Mellor trilogy Structured Development for Real-Time Systems, and in 1988, the first books defining object-oriented analysis. Stephen also published Executable UML: A Foundation for Model-Driven Architecture in 2002. His latest book MDA Distilled: Principles of Model-Driven Architecture was published in 2004. He is active in the Object Management Group, chairing the consortium that added executable actions to the UML. He is is now working on the executable UML foundation standard at the OMG. Perhaps surprisingly, he is also a signatory to the Agile Manifesto. Stephen acts as Chair of the IEEE Software Advisory Board, and is an adjunct professor at the Australian National University. | |
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S08 Conference Sessions
RSS, Search and Enterprise Mashups: Connective Tissue for Enterprise 2.0Business technology is changing as users demand greater flexibility and effortless access to information when and where they want it. RSS, Search and Mash-Ups are some of the technology underpinnings that will enable the transition to 2.0 and change the future of how we work. This session explores these technologies and their profound impact on business.
Moderator - Steve Wylie, GM & Conference Director, TechWeb
Steve Wylie is the General Manager and Conference Director for the Enterprise 2.0 Conference and Mobile Business Expo, both of which are produced by CMP Technology. Steve formerly co-chaired CMP's annual Interop conferences in Las Vegas and New York. Prior to running conferences, Steve managed CMP's renowned InteropNet, including a multi-vendor test lab geared to evaluate, improve and showcase early implementations of open-standard IT infrastructure technologies. Steve is based in San Francisco, California. Speaker - Greg Reinacker, CTO, Newsgator
Greg Reinacker is the Founder and CTO of NewsGator Technologies. Greg's background includes technical consulting work for companies such as Galileo International, as well as several commercial software ventures with companies such as McGraw-Hill. Greg is recognized as a thought leader in the weblog and RSS arenas, publicly speaks about RSS, and is a vocal proponent of business uses of RSS and syndication technologies. Greg holds a B.S. in Electrical Engineering from the University of Colorado in Boulder. Speaker - Mathias Turck, , Global Solution Architect, Secure Enterprise Search, Oracle
Speaker - Rene Bonvanie, SVP, Serena Software
The State of the Union on SOAThis session provides a brief background of Services Oriented Architecture (SOA) and discusses the current vendor landscape. Learn current approaches by customers, identify the good, the bad and the ugly in such approaches and discuss where SOA is going. This session is recommended for anyone who wants a comprehensive business perspective on Services Oriented Architecture.
Speaker - Chris Howard, Vice President, Burton Grouop
Chris Howard is VP and Director for the Executive Advisory Program at Burton Group. As a speaker, Mr. Howard is in demand for his thoughtful discussions of technology and society, and brings interdisciplinary perspectives to his topics. His research focus spans enterprise and application architecture, user experience, organizational dynamics, modelling and process design. Prior to joining Burton Group, Mr. Howard was an enterprise architect at U.S. Bank, and led consolidation efforts for development frameworks and channel renewal. In addition, he has been part of the academic community for the past 20 years as an associate professor and guest lecturer at major schools in North America and Europe. He serves as chairman of the industry advisory board for the College of Applied Science at the University of Cincinnati. The New SaaS Model: Designing, Distributing and Monetizing ApplicationsThis panel will discuss the business transformation in the new post Web 2.0, distributed flat world that is leading to increased SaaS adoption, new classes of applicatons and mashups, and frictionless business models. The panel will elaborate on the emergence of new SaaS platforms and the opportunities for the new breed of ISVs that are shaping this new world.
Moderator - Shankar Iyer, Vice-President, Strategic Initiatives, Webex
Speaker - Dan Carmel, CEO, SpringCM
Dan Carmel is the CEO of SpringCM.com, the leading provider of enterprise document management and workflow on-demand. Prior to SpringCM, Mr. Carmel served as an Executive in Residence at Foundation Capital a leading Silicon Valley Venture Capital firm. Before joining Foundation Capital, Mr. Carmel was CEO of Itemfield, which was acquired by Informatica in December 2005, and VP and General Manager of the Legal / Professional Services business unit for Interwoven where he developed the strategies that made Interwoven the leading provider of document manage solutions to the legal accounting and professional services markets. Mr. Carmel was also the 4th employee of the Vantive Corporation a leader in Customer Relationship Management solutions, which was acquired by Peoplesoft. Speaker - Jason Lemkin, CEO, Echosign
Speaker - Raghu Raghavan, CEO, ActOn Software
How Digital Killed the Analog Store: Open Source and SAAS Solutions Virtualize Global IT DeliveryThe intent of this presentation is to review emerging best practices for provisioning and supporting IT requirements nearly virtually to deliver superior solutions on a subscription basis. It will show how to deliver reliable IT without traditional large investments in data centers, hardware, software, services and staffing. It will also show how digital killed traditional music distribution, and relate this to how virtual IT through Open Source and SAAS will cut the trend towards large hardware investments or outsourcing.
Speaker - Doug Harr, CIO, Ingres
Chief Information Officer of Ingres and Resident Music Aficionado Doug Harr is the chief information officer for Ingres and a music lover at heart. During his career, Doug has focused on building Information Technology and Professional Service organizations that design, deliver, and support business solutions. These solutions have involved multiple technologies, applications, and industries. In off hours, Doug works diligently to keep up with new musical groups and attend as many concerts as possible. Doug and his IT team have implemented an innovative approach to IT by staying clear of the closed source perpetual license models and focusing solely on SaaS and Open Source solutions to get the job done. Prior to joining Ingres, Doug acted as CIO at Portal Software. He was also the senior vice president of professional services at Core Technology Group, Inc., a provider of services to deploy packaged and custom business applications to a wide variety of clients. Doug holds a Bachelor of Science in Business Administration with a Computer Science (MIS) minor from California Polytechnic State University, San Luis Obispo. He is a member of the Consortium for Information System Executives (CISE), and is guest lecturer for the MBA program at San Francisco State University. Lost in TranslationLearn what you should know about negotiating outsourcing contracts, especially with offshore vendors, and apply those concepts in emerging SLAs with SaaS vendors.
Speaker - Vinnie Mirchandani, Founder, Deal Architect
S08 Industry Sessions
Leveraging Your People Assets - CEO PanelThe panel explores people related issues in driving the success of the startup. Topics to be discussed include hiring the right team, leveraging the board and what to look for in advisory boards.
Moderator - Byron Deeter, Partner, Bessemer Venture Partners
Byron Deeter is a Partner in BVP's Menlo Park office after having previously been a successful entrepreneur, investor, and consultant. At Bessemer, he focuses on investments in the software, Software as a Service (SaaS), and Internet sectors. Byron currently sits on the Boards of Cornerstone OnDemand, Eloqua, Retail Solutions, Sparter, and Wize. Most recently, Byron was an executive at IBM, as a result of its 2004 acquisition of Trigo Technologies, the product information management company that he co-founded. At Trigo, Byron served as founding President & CEO, then became Vice President of Business Development as the company grew to profitability, 150 employees, and a $40+ million run-rate. BVP worked closely with Byron and the executive team after Trigo's founding in 1999, and invested in all institutional financing rounds. Prior to Trigo, Byron worked in private equity with TA Associates where he focused on technology investing. He came to TA from McKinsey & Company, where he was involved with Fortune 500 clients in the media and technology markets, and was active in McKinsey's Innovation and Technology Management practice. Byron holds a degree with honors from UC Berkeley in political economy. He was named a California Emerging Leader Scholar and an Alumni Scholar, and was a varsity member of Cal's national championship rugby team. Speaker - Brian Zanghi, President/CEO, Kadient
Speaker - Indu Navar, CEO, Serus
Speaker - Steve Adams, CEO, Sabrix
Enterprise Software Pricing: Approaching the Tipping Point for a Collapse?Most software buyers are struggling to achieve a level of effective software usage that delivers promised business results. As visibility into software utilization continues to increase, many software providers will find their license / maintenance prices under immense pressure to decline. While posing a significant revenue risk, proactive software providers can turn this challenge into a new revenue opportunity. This session will reveal 4 critical leadership acts that software executives must make to maintain sustainable revenue growth. Speaker - Chris Dowse, CEO, NeoChange
Chris Dowse is Founder and CEO of Neochange, the leading management consulting firm focused exclusively on the complex challenge of Effective User Adoption. Neochange is based in San Francisco with resources in the UK and Australia. Using Neochange?s innovative Adopt IT methodology Neochange has consulted with executives of Fortune 500 companies such as Wells Fargo, Cisco, Walgreens and McKesson to help mitigate adoption risks and manage business transformations in the areas of IT management, CRM and Enterprise Risk Management. Neochange is currently retained by various industry-leading ISV?s to develop and execute their user adoption solutions / practices. Chris is a cited industry thought leader on organizational adoption and software-driven transformations. His research and opinion papers have been published in various technology channels such as Information Week, Sandhill.com. Chris frequently presents at C-level events and round tables on the leadership challenges associated with transforming software companies and corporate IT. Speaker - Stephen Hamilton, Managing Director, NeoChange
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Software 2008 Reception
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Keynotes
Wednesday Morning KeynotesHear about the future of technology from visionary leaders. Speaker - Dmitri Alperovitch, Director, Intelligence Analysis and Hosted Security, Secure Computing
Speaker - Gary Dobbins, Director, Information Security, University Notre Dame
Leading Notre Dame's Information Security program since its inception in 2002, Gary previously directed system integration and middleware initiatives at ND, and led a variety of infrastructure integration projects. Gary is a past co-chair of the Educause Effective Security Practices Working Group, a member of the Risk Assessment working group, and the Internet2 SALSA initiative. Previously, Gary was with the University of Arizona, where he and his team provided consulting on specialized technology initiatives. Speaker - Gary Hodge, CTO, US Bank
Gary has spent the last 32 years in Information Technology Management in Fortune 500 Companies. He has managed Large Data Centers, Technical Services and Network Services for 18 years. Gary also spent 10 years in various Application Software Development roles. Gary has been at US Bank for the last 16 years in several various Technology Management roles. At US Bank Gary has managed Network Services, Data Center and Network Operations, Technical Services, Database Services, E-Commerce Software Development, Middleware Development Services, Branch Bank Automation Services, Enterprise Architecture, and Information Security Services. Gary has spent the last four years managing Overall Technology Architecture and Information Security Services. Speaker - Jesper Andersen, Senior Vice President, Application Development, Oracle
Jesper Andersen is senior vice president of application development at Oracle where he is responsible for the overall product strategy and direction for Oracle?s business applications. He brings more than 15 years of development and technical experience to his role with the company. Prior to Oracle, Mr. Andersen was general manager and group vice president at PeopleSoft, responsible for product strategy, development, quality and customer support activities related to PeopleSoft?s core technology platforms. He has also served as executive vice president of products for Pivotal Corp. where oversaw product definition, development, marketing, quality assurance and technology vision. Before joining Pivotal, Mr. Andersen held numerous roles in Oracle?s development organization where he built and launched Oracle?s first on demand Applications. Mr. Andersen holds a master?s degree in computer science from Aalborg University in Denmark. Speaker - John McNulty, Chairman and CEO, Secure Computing
As chairman and CEO of Secure Computing, John McNulty has over thirty years? experience in the high-tech industry. Before joining Secure Computing, Mr. McNulty served as senior vice president of sales, services and business development at Genesys Telecommunications Laboratories, Inc., a leading independent software company in the computer telephony integration environment. During Mr. McNulty's time at Genesys, the company experienced 200% revenue growth. Prior to Genesys, Mr. McNulty was with Intel Corporation, where in his last position he was director of marketing and business development for the enterprise server group, which he launched. Mr. McNulty has also served as general manager of Intel's commercial memory and micro systems division and as president and CEO of Integrated Solutions, Inc. and Rose Communications. Speaker - Mark Templeton, President and CEO, Citrix
Mark B. Templeton joined Citrix as vice president for marketing in 1995, and was promoted to president in 1998 and CEO in 1999. Templeton has led the company?s transformation from a leader in a niche market ? server-based computing ? to a global leader in Application Delivery Infrastructure. Citrix has grown from offering one product about four years ago to a portfolio of products and solutions that allow applications to be delivered, shared, and supported on demand with the best performance, highest security and lowest cost. More than 200,000 organizations around the world rely on Citrix. Through Templeton?s vision and the company?s strong execution, Citrix revenues have grown from $527 million in 2002 to $1.4 billion in 2007. Templeton is a passionate participant in many community and charitable organizations, and has received numerous leadership awards. Templeton holds a BA in product design from North Carolina State University and an MBA from the Darden School, the University of Virginia?s graduate school of business. | |
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Software 2008 Expo
Software 2008 ExpoMeet with over 60 exhibitors, see the latest solutions and learn how software contributes to your overall enterprise strategy. | |
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S08 Conference Sessions
Moving to SaaS: Best Practices and PitfallsSoftware-as-a-Service applications are often cheaper, more reliable and better performing than their in-house alternatives. Many SaaS firms started as Application Service Providers relegated to niche applications like payroll, and sold to small businesses unable to run their own infrastructure. Today big business depends on heavyweights like Salesforce.com, ADP, Taleo, RightNow and Netsuite for mission-critical parts of their business. Embracing SaaS can be a challenge. IT managers are giving up control and visibility. There may be privacy and regulatory issues. Reporting and enforcing service levels is difficult and different. Using real-world examples from some of the largest SaaS firms in operation today this session looks at the best practices - and common pitfalls- of moving significant business processes to a SaaS model.
Speaker - Alistair Croll, Principal Analyst, BitCurrent
Alistair is a senior analyst at research firm Bitcurrent, covering emerging web technologies, networking, and online applications. Prior to Bitcurrent, Alistair co-founded Coradiant, a leader in online user monitoring, as well as research firm Networkshop. He has held product management positions with 3Com Corporation, Primary Access, and Eicon Technology. Alistair contributes to industry events such as Interop and Web2Expo, and writes for a variety of online publications including GigaOm. He is the author of numerous articles on Internet performance and security, and co-author of Managing Bandwidth: Deploying QOS in Enterprise Applications from Prentice-Hall. SOA Case StudiesThis session will review multiple case studies of how customers are using SOA technology to increase flexibility and reduce integration costs.
Speaker - Harald Kirschner, OlivaNova, Programming Machine
The Convergence of Open Source and SaaSOpen Source and SaaS are converging to fundamentally change the economics of enterprise software. This convergence will radically alter the selection, investment, deployment, operations support and upgrade models that organizations use today. What does this convergence mean to vendors and to customers? A panel of vendors, customers and analysts discusses these issues. Speaker - Jeff Kaplan, Managing Director, THINKstrategies, Inc. Jeff Kaplan is the Founder and Managing Director of THINKstrategies, a strategic consulting firm that helps IT enterprise decision-makers with their sourcing strategies; solution providers with their marketing strategies; and venture firms with their investment strategies. Jeff is also the founder of the Software-as-a-Service (SaaS) Showplace online directory. (www.saas-showplace.com) Prior to forming THINKstrategies, Jeff served as Vice President of Market | |

























