| Tuesday, April 29 |
| 10:15 am–10:45 am |
S08 Industry Sessions
How to Structure the Big Deal and Avoid Seller's RemorseMany companies rely on "Big deals" even as the landscape of the industry undergoes significant change. Whether your company relies on SaaS or traditional, enterprise software sales, it's almost certain big-deal discussions will focus on financial concessions well beyond standard discounts. In some deals, a prospect may even want changes in how software is licensed such as an "all-you-can-eat" or enterprise license. The changes may include uncertainty that undercuts negotiations based on value. Failing to extract fair value for your software can lead to downstream regrets.This session will help attendees in structuring large deals that factor in value including: factoring uncertain usage into deal value, communicating that value to big-deal prospects, and improving the chances of doing a deal that also captures fair value.
Speaker - Jim Geisman, President, MarketShare
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| 10:45 am–11:15 am |
S08 Industry Sessions
Penetrating Target Accounts with Account-Based MarketingAccount-Based Marketing is hot! More and more companies are increasing investments in marketing and sales programs that target individual accounts and prospects. Whether your company calls it 1-to-1 marketing, key-client marketing, relationship selling or something else, this laser focus on a single account is making a big splash in the industry by helping companies to generate demand, increase awareness, and improve their positioning in new and existing accounts. This session will provide an overview of the approach, why companies are increasing investments in it and a number of industry examples.
Speaker - David Munn, President and CEO, ITSMA David C. Munn President and CEO dmunn@itsma.com Dave oversees all ITSMA strategy, partnerships, and international operations. He also moderates numerous ITSMA conferences and speaks at a variety of industry and client events. Since joining ITSMA in 1995, one year after its formation, Dave has played a central role in expanding the organization?s offerings to include: Best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the U.S., Europe, and Japan, serving over 100 member companies representing close to half of the total Technology & Telecom services revenues generated worldwide. Prior to joining ITSMA, Dave held senior-level field positions with Oracle Corporation and Apple Computer, responsible for marketing products and services to commercial and government accounts. Earlier, Dave was a senior analyst with The Ledgeway Group, where he authored Ledgeway?s first ?Service Trends and Forecast? study and launched the company?s inquiry hotline service. Dave holds a Bachelor of Arts degree in Economics from Denison University and an M.B.A. from Northwestern University?s Kellogg School, where he concentrated in Marketing and Corporate Strategy. Dave is a former President of the Alcott Toastmasters Club and an alumni interviewer for Kellogg?s MBA program.
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| 11:30 am–12:00 pm |
S08 Industry Sessions
How to Close 90% of the Business You Pursue Faster, More Easily, and More ProfitablyLearn how to identify perfect prospects, gain access to the executive level of their organizations, and leverage your limited sales and marketing resources to close up to 90% of the business you pursue. Grow your business faster, make your sales opportunities more profitable, and get home at the end of each day to enjoy the rest of what life has to offer. Meet StarCite SVP of Sales Patrick Williams, who will offer living proof of what this process will do for your sales organization. Learn how our customers including Taleo (TLEO), iDirect [acquired by VT Systems (VTEE) for $165m], and Kronos (KRON) have used this methodology - called Selling to Zebras - to grow their businesses.
Speaker - Jeffrey Koser, Owner, Selling to Zebras, LLC Jeffrey A. Koser has more than twenty-nine years of experience in consulting, executive sales management, business strategy, and business development in various industries. His current consulting customers range from Global 2000 companies to companies aspiring to make an initial public stock offering. Using the Zebra sales methodology, Jeff has established a proven track record of successfully executing business strategies for companies of all sizes in a variety of industries, from emerging to mature markets. Previously, Jeff served as chief operating officer at Baan Supply Chain Solutions. Under his leadership at Baan, revenues grew more than tenfold in fewer than five years. Prior to joining Baan, Jeff held various management and sales positions at companies such as NCR Corporation, MAI Basic Four, and Xerox Computer Services. www.sellingtozebras.com Name: Jeffrey A. Koser Telephone: 414-659-1494 Company: Selling to Zebras, LLC Email: Koserhtk@aol.com
Speaker - Patrick Williams, SVP of Sales, StarCite Patrick Williams, Senior Vice President of Sales & Partnerships at StarCite, has over 20 years of technology sales and executive management experience. Patrick brings a proven track record of implementing successful sales organizations and executing high-growth strategies for both pre-IPO and publicly traded global technology companies to StarCite. Prior to StarCite, he was Vice President of Worldwide sales of BackWeb Technologies and Vice President of U.S. sales at Recruitsoft (now Taleo), where new customer revenues increased 78 percent year over year during his tenure. He has also held executive positions at companies including 3Com and Hewlett Packard and ProBusiness. Patrick holds a Bachelor of Science degree in mechanical engineering from the University of Texas at Austin.
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| 12:00 pm–12:30 pm |
S08 Industry Sessions
Best Practices for Building and Growing Your In-Direct Sales ChannelWhether you are building a new channel program or want to improve an existing one, there are many factors that impact the success of your channel program. What steps can you take to minimize channel conflict? How can you align your sales organization to make channel partners an extension of your company? How do Software-as-a-Service solutions impact how you incent the channel? This session will look at some of the best practices for building and growing a successful in-direct sales channel within your company.
Speaker - Jerry Jalaba, VP Alliance and Partners, Intacct Jerry Jalaba is responsible for managing Intacct?s successful channel and alliance initiatives, driving growth through strategic relationships with a variety of partners, including CPA firms, financial and business process outsourcers, value added resellers, solution providers, independent software vendors, distributors, systems integrators, and consultants among others. Jerry has more than 25 years of experience in sales, channels, and marketing. Jerry joined Intacct from Google, via their acquisition of communications security and compliance leader Postini, where he was vice president of worldwide alliance and channel sales. In that position, he helped to accelerate growth via highly successful channel initiatives. At Postini, Jerry developed and executed a diversified strategy for global channels in a software as a service (SaaS) business, and contributed triple-digit year over year growth across a broad set of business partners. Jerry started his career at IBM in a variety of sales and marketing management roles over a 13-year period. He then spent five years at 3Com, where he was vice president of North America sales and vice president of worldwide sales operations. For the past ten years, Jalaba has invented and implemented creative distribution strategies as vice president of sales and channels at fast growing companies including Vertical Networks, Ramp Networks, Palm, Postini, and Google.
| | Wednesday, April 30 |
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| 10:15 am–10:45 am |
S08 Industry Sessions
Selling to the CIOEvery software salesperson claims their solution will help the customer save money or increase profits. As a result, the CIO seldom believes these claims. Today, it takes a comprehensive strategy to winover the CIO. A strategy that enables a salesperson to differentiate himself from the competition through value - strategic value, operational value, political value, and psychological value.
Speaker - Steve Martin, Founder, Heavy Hitter Selling
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| 10:45 am–11:15 am |
S08 Industry Sessions
David vs. Goliath -- Combining SaaS & Open Source to Beat the Industry Giants The two most powerful forces shaping enterprise software today are software as a service and open source. Previously seen as separate, they are now converging into a single powerful business model destined to become the dominant approach within enterprise software. Bill Soward will discuss how leading companies such as JasperSoft, SugarCRM, Adaptive Planning, and others are combining the software as a service business model with open source development and distribution techniques to scale rapidly and compete effectively against entrenched incumbents.
Speaker - William Soward, CEO, Adaptive Planning
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