DRIVE BOOTH TRAFFIC:
2008 Co-Marketing Opportunities
Welcome to Software 2008! We're glad to have your company as an exhibitor. It is our goal to ensure your company has the best experience at the show. To accomplish this, we have developed several tools to help drive booth traffic, all of which are FREE opportunities for your company to promote its presence at the event to customers and prospects.
Invite customers and prospects to visit your booth:
- Software 2008 Logos, Banners and 50-word Event Description - Post on your Web site, events page or elsewhere to promote your presence at the event.
- Software 2008 Free Expo Pass - Post on your Web site or in an email blast to customers/prospects.
You can also Login to the Exhibitor Resource Center (ERC) to access these tools.
Bookmark this page to make sure you have access to the ERC and the Software 2008 co-marketing offers.
Email Blasts
By promoting a special discount on Software 2008 educational content, your company has the opportunity to earn free conference passes and an additional promotion on our Web site via a banner ad.
To participate, send a dedicated Software 2008 email blast to your internal lists OR include Software 2008 event or special discount details, in your company's current marketing communications. The rewards vary based on the number of email recipients or number of insertions in current communications. See chart below.
Number of Recipients |
Or Number of Insertions in Existing Communications |
Rewards |
10K |
5 |
Run-of-site banner ad on sofware2008.com for |
20K |
10 |
Run-of-site banner ad on sofware2008.com for |
30K |
15 |
Run-of-site banner ad on sofware2008.com for |
For the dedicated email blast Sofware 2008 will supply the creative—a co-branded HTML, text and/or PDF email promoting Sofware 2008 and a 20% discount to your customers and prospects. To see past examples, send a request to Ally Thorndike at 415.606.6782 or . Exhibitors also have the option to request slight customizations to the co-branded email template.
Free Expo Pass pdf
Distribute free Expo Passes and a 20% discount off Conference Passes to clients and prospects. This is an excellent way to invite customers and prospects to visit your booth or listen to your company's representatives within a conference session at Software 2008 2008. Distribute passes through all your sales channels, such as your customer base, prospects, sales offices and user groups to increase booth traffic.
The Expo Pass includes free admission to the Software 2008 Expo, Interop Exposition, Keynotes, InteropNet, InteropLabs and free education. Download the Free Expo Pass now.
Blog About Your Booth at Software 2008
Encourage your company's bloggers to blog about your presence at the show with the following blurb:
IT Pros: Stop by our Booth at Software 2008
Are you heading to Las Vegas for the big Software 2008/Interop Las Vegas event in April? If so, stop by Booth [XXX] April 29-30 and meet some of the [EXHIBITOR] team. Wed love to share some of the exciting ways IT organizations are using our products and services. Plus well give you a chance to [WIN A PRIZE] or [SEE A SPECIFIC PRODUCT THAT WILL MAKE YOUR LIFE EASIER] and/or [OTHER BOOTH HIGHLIGHTS]
Software 2008 is co-located with Interop Las Vegas this year it's always a great show with over 500 exhibitors showing off all kinds of IT solutions. If you're going and looking for a free Expo Pass, here's a priority code you can use: [CODE]
Be sure to stop by Booth [XX]. Were looking forward to meeting you!
[EXHIBITOR] Marketing Team
Contact
If you have any questions, need additional materials or would like the Software 2008 Team to assist in the promotion of your onsite efforts, just let us know. Don't forget to take advantage of the special discount offers sent to exhibitors via email.
Contact Ally Thorndike at 415.606.6782 or with any co-marketing-related questions.
