Media Center

Welcome to the Software 2008 Media Center. Here you will find helpful information to guide you through the press registration process as well as other media resources.

This page contains the following information:

• Press Registration Information
• Required Credentials for Press, Analysts & Bloggers
• Media Center Hours and Briefing Room Availability
• PR Newswire Information for the Media
• Archives

***Software 2008, Interop Las Vegas and CSI SX will all unfold under one roof in Las Vegas, for the most comprehensive look at the technologies and strategies that are leading the trillion dollar business technology industry.

As a "Thank You" to all of our media representatives who register for Software 2008, we have now opened press access to Interop and CSI SX happening simultaneously at the Mandalay Bay Convention Center the week of April 28th, 2008. By registering as press, you automatically gain complete press access to all events, for an unprecedented look to the most powerful innovations and solutions the industry has to offer.

Press Registration Information

Press registration is now open to industry media representatives and analysts. If you wish to attend Software 2008 as media please review the required credentials below.

Required Credentials for Press, Analysts and Bloggers

Press registration for Software 2008 is now open. To qualify for a complimentary media pass for Software 2008, the applicant must cover the industry on a regular basis by writing regular reports or publishing relevant articles on the industry that are not solicited by an exhibiting company and are not confidential. Private consultants who are paid by an individual company are not eligible for a media pass, and should request a pass from the sponsoring company. Additional information on requirements for press and analysts is as follows.

One of the following credentials must be presented in advance of Software 2008 before press and analyst registration can be approved:

• Trade/Business Publications; Online/News Services
• Industry Analysts
• Bloggers
• Online News Outlets
• Association Publications/Newsletters
• Freelance Writers and Authors
• Titles Accepted/Not Accepted

Trade/Business Publications; Online/News Services
Reporters from industry trade publications, newspapers and wire services must provide a sample of an article published within the past six months that clearly displays authorship.

Industry Analysts
Writers from internationally recognized market research or financial institutions who consistently write for regularly published newsletters and/or reports must provide a sample of an industry-related report published within the past six months that clearly displays authorship.

Bloggers
Bloggers must cover the industry on a regular basis and must have written on the industry of collaborative technologies within six months of requesting a media badge. Blogs must contain original, dated, industry-related news content above and beyond links, forums, troubleshooting tips and reader contributions, and have been in existence at least a year before media badge request.

Online News Outlets
An online news outlet must contain original news content above and beyond links, forums, troubleshooting tips and reader contributors, and have a readership of over 1,000 per month. Each news outlet must have a paid reporting staff of two or more and most post original, dated, industry-related news at least once per week.

Association Publications/Newsletters
Reporters from internationally recognized magazines, newspapers or newsletters produced by industry associations must provide an article published within the past six months. Newsletter reporters must have a registered subscriber base of at least 500.

Freelance Writers and Authors
Persons requesting freelance credentials must provide an article published within the past six months. Those who freelance occasionally and are employed by non-news organizations are not eligible for media credentials.

We reserve the right to refuse media badges, without cause, during pre-registration as well as onsite media registration. Please be advised that, due to high demand, media badges are limited in number. Only commercial news outlets and major analyst firms will be issued media badges.

For additional questions regarding press and analyst registration information at Software 2008, please contact:

Natalia Wodecki
Software 2008 PR Manager
Email:

Media Center Hours and Briefing Rooms

Meeting rooms for individual press briefings will be available by reservation in the Media Center during the event. You may submit a meeting room request as early as February 4^th, 2008 by emailing . Please include the following information in your request:

Time:
Duration: 1 Hour or 1/2 Hour
Date:
Name of Exhibiting Company:
Name of Registered Exhibitor Representative:
Name of Press/Group:
Name of Registered Journalist/Analyst:

Media Briefing Hours of Availability:

The Media Center may only be used by registered exhibitors, representatives, press, analysts and bloggers. For each meeting, one attendee must be registered as press (journalist/analyst/blogger) and the other must be a registered exhibitor. For more information, please contact Natalia Wodecki at .

PR Newswire Information

Journalists will benefit from PR Newswire’s media-only web site by providing a source for immediate access to breaking Software 2008 news from thousands of companies worldwide. Get the news you need for your beat, delivered according to your preferences. Visit PR Newswire for Journalists at www.prnewswire.com/media to set-up your free, personalized account, and to gain access to images, multimedia news and ProfNet Experts^SM. PR Newswire is the official media services provider of Software 2008.